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From a small town in Western Denmark… to the world. For over 100 years, Bang and Olufsen have been crafting magical moments. Generations of people, listening and watching in wonder. Experiences so unforgettable, they transcend time.

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More from the brand

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Working from the attic of a Danish manor, Quistrup, Peter Bang and Svend Olufsen made the discovery that singlehandedly changed radio forever. In 1925, they invented The Eliminator: a device that allowed people to plug their radio directly into the wall, without the need for a battery – a complete revelation. 100 years on, their innovative spirit still lives in everything B&O do. It’s what drives them: to change how we all see, hear and feel the world.

A woman in a gray dress poses multiple times in a modern room with abstract art, a plant, and sleek furniture, creating a surreal, reflective atmosphere.

From the beginning, Bang and Olufsen not only predicted, but shaped home design aesthetics. Their first 100 years saw B&O reinvent the turntable and create touch-sensitive controls that redefined how technology could look. They also created universal remote controls, as well as connected home speaker setups. Today, their goal is clear – new releases should lead the industry in craft and design, and in circularity and longevity. What firsts will the next century hold?

A woman in a gray dress poses multiple times in a modern room with abstract art, a plant, and sleek furniture, creating a surreal, reflective atmosphere.
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B&O’s ambition is to set new standards for longevity and circularity by creating long-lasting luxury technology that benefits customers and the planet, while also extending the lifetime of their historic and contemporary portfolio of iconic products through service, software updates and repairs. Bang and Olufsen want you to be able to connect past, present and future B&O product icons and keep them playing for decades and give their products multiple lives.

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Every Bang & Olufsen product begins with a meeting of form and feeling. From the start, their most forward-thinking designs have come from an insistence that technology should do more than function. It should inspire the senses.

A sleek, contemporary bronze air purifier with rounded edges stands on a polished concrete floor. Soft lighting creates a tranquil, modern ambiance.

Bang and Olufsen’s renowned tonmeisters spend months fine-tuning each product, ensuring you’ll hear the music you love with precision, clarity and power.

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Bang & Olufsen