SoundCore

soundcore was founded in 2018 as the dedicated audio brand of Anker Innovations, evolving from Anker's own audio journey that began in 2014, when the company — known primarily for chargers and power banks — started selling Bluetooth speakers and headphones online. Created by Steven Yang, who founded parent company Anker in 2011 after spotting a gap in reliable charging solutions during the smartphone boom, soundcore officially launched as an independent brand with events in New York and Tokyo on April 25, 2018.

That online-first, direct-to-consumer approach became central to soundcore's identity, built around a clear philosophy: high-quality audio doesn't have to come at a high price. The brand's Kickstarter-funded true wireless earbuds proved the model worked, and soundcore went on to win its first CES Innovation Award that same launch year, later seeing its Q20 headphones become the best-selling over-ear headphones in the US by 2021.

Headquartered in Shenzhen with operations spanning Japan, Singapore, the US, and UK, soundcore has grown into a genuinely global audio brand spanning earbuds, headphones, Bluetooth speakers, and smartglasses — driven by a philosophy the company sums up simply: Sound On. Move On.