OLED (Organic Light-Emitting Diode) technology works differently to traditional LED TVs. Instead of using a backlight, every single pixel produces its own light and can be switched off completely, resulting in truly perfect blacks and virtually infinite contrast. The result is a picture with exceptional depth, making OLED TVs especially popular for watching films in a dimly lit room, where the difference in shadow detail and contrast is most noticeable.

Beyond contrast, OLED panels are prized for their wide viewing angles, meaning the picture looks consistent whether you're sat directly in front of the screen or off to the side - a real benefit for larger households or open-plan living rooms. Response times are also extremely fast, which has made OLED a favourite among gamers who want minimal motion blur alongside rich, accurate colour.

It's worth noting that OLED TVs generally aren't quite as bright as top-end QLED or Mini LED models, so they suit rooms with moderate to low ambient light best. If your living room gets a lot of direct sunlight, it's worth weighing this up, though modern OLED panels have made significant strides in peak brightness in recent years.