Premium soundbars are having a moment. Between the likes of the KEF XIO, Sonos Arc Ultra, and Sennheiser AMBEO Max, the humble bar beneath your TV has become a battleground for innovation — and Bang & Olufsen has just stepped in to raise the bar even higher. (Pun fully intended.)
The new Beosound Premiere is the latest statement piece from the Danish masters of sound and design. It’s not just a soundbar. It’s an object of art, precision, and spatial performance — engineered for those who hear, see, and feel the difference. Available from 3rd December 2025, Beosound Premiere redefines what “premium home cinema” looks and sounds like.
Design & Craftsmanship: Sculptural Sound
Bang & Olufsen has never been afraid to blur the line between form and function, and the Beosound Premiere is no exception. Each piece is meticulously crafted from pure aluminium at the company’s renowned Factory 5 in Struer, Denmark — the same facility responsible for B&O’s most iconic products.
Soundbars tend to be designed with discretion in mind, which usually means rather boring black boxes that simply sit below your TV. Bang & Olufsen have sought to bring something bold to the table with Beosound Premiere.
The silhouette is sleek, architectural, and unmistakably Scandinavian. Available in Natural Aluminium, Gold Tone, or Black Anthracite, it’s designed to complement the world’s most refined interiors. A subtle light display animates the surface — not as decoration, but as functional feedback — creating a sense of calm interaction. Optional oak or fabric covers add warmth and texture, ensuring the Premiere looks just as good switched off as it sounds switched on.
We especially love the look of the oak covers, which if you already own Beolab 8 speakers with wood grills, then Premiere is going to fit right into your home aesthetic.
Performance: Wide Stage, Deeper Detail
Behind the elegant frame lies serious acoustic engineering. The Beosound Premiere is powered by Bang & Olufsen’s new Wide Stage Technology™ — a patent-pending beam-forming system that expands the perceived soundstage far beyond the soundbar’s physical width.
It supports Dolby Atmos 7.1.4 playback, with a total of 10 custom-built drivers working in harmony to deliver exceptional depth and clarity. From thunderous action scenes to whispered dialogue, Premiere handles it all with precision and authority. The result is an immersive experience that feels cinematic, even without a full surround system.
Every component is tuned for balance and impact — a sound signature that’s both powerful and refined. And, as you’d expect from B&O, every element is designed to last, backed by a five-year Beocare warranty.
Smart Connectivity & Expansion
The Beosound Premiere isn’t just for movie nights. It’s built to be the heart of your entertainment system. With HDMI eARC, Apple AirPlay 2, TIDAL Connect, Spotify Connect, and Bluetooth 5.3 all built-in, it’s ready to stream music, movies, and games in high fidelity from any device.
For those who want to go further, Premiere supports Beolink Surround, making it easy to expand into a full home cinema system using other B&O speakers. Whether wall-mounted beneath a TV or placed elegantly on a media console, setup is simple through the Bang & Olufsen app.
How Beosound Premiere Fits in the Bang & Olufsen Lineup
The Beosound Premiere sits right between Bang & Olufsen’s existing Beosound Stage and Beosound Theatre, bridging the gap between refined simplicity and cinematic grandeur. Where the Stage offers elegant performance for smaller rooms and the Theatre serves as a full-blown surround-sound centrepiece for dedicated home cinemas, the Premiere delivers the best of both worlds. It’s designed for those who crave the immersive power and precision of the Theatre but prefer a sleeker, more versatile form that integrates effortlessly beneath a TV or within a living space.
The result is a soundbar that feels as comfortable in a minimalist apartment as it does in a luxury media room — unmistakably Bang & Olufsen in both style and sound.
Who It’s For
The Beosound Premiere speaks to two kinds of listeners. For some it’s a statement of design and status: a sculptural soundbar that looks as striking as it sounds, blending cutting-edge tech with lifestyle appeal. For others, it’s about heritage and engineering excellence — the tangible satisfaction of precision-machined aluminium, handcrafted wood, and acoustics tuned to perfection.
Either way, the Beosound Premiere isn’t for those asking “how much?” — it’s for those asking “how does it make me feel?”
Setting a New Standard in Premium Sound
Bang & Olufsen’s latest entry into the premium soundbar space doesn’t just add another option — it redefines the category. While competitors like KEF’s XIO, Sonos’s Arc Ultra, and Sennheiser’s AMBEO Max are all exceptional in their own right, Premiere plays a different game. It’s about creating a visual and auditory experience that feels effortless — a product that exists as much for the eyes as it does for the ears.
The Haute Edition
For those seeking true exclusivity, Bang & Olufsen is also releasing the Beosound Premiere Haute Edition — limited to just 25 units worldwide. This collector’s version features a precision-milled aluminium finish, an engraved Beoremote One, and bespoke craftsmanship that takes the concept of “limited edition” to an entirely new level. It’s not simply a soundbar — it’s an heirloom.
Available at Peter Tyson This December
With Beosound Premiere, Bang & Olufsen has raised expectations once again. It’s a soundbar that transcends its category — powerful, precise, and effortlessly beautiful.
It also come fast on the heels of their recently launched Beo Grace Earbuds - a next level pair of earbuds which we loved testing out on our YouTube channel.
Beosound Premiere is available to order from 3rd December 2025, at Peter Tyson. For those who expect the best in sound and style, this is where the future of home cinema begins.